Lift Energy Partnership & Co-Branding Opportunity Book
Lift Energy by Mental Edge Nutrition is a neuroscience-powered performance beverage system designed for people who refuse to compromise their health for energy. This opportunity book outlines co-branding partnerships for gyms, spas, wellness centers, and retail locations to increase revenue, offer a premium product, and align with the fastest-growing segment in the $57 billion energy market.
Introduction: The Smarter Way to Energize
While the industry loads products with caffeine, sugar, and artificial stimulants, Lift Energy formulates with patented ingredients backed by clinical research to deliver clean, sustained energy for both body and brain. Lift Energy is not another energy drink — it's a performance system built for consistent daily activation.
The Problem with Energy Drinks
Your customers deserve better than what's on the shelf today.
- Spike & Crash: Sugar-loaded formulas create an energy spike followed by a hard crash. No consistency. No sustained performance.
- Synthetic Overload: Excessive caffeine (200-300mg+), artificial chemicals, and synthetic stimulants that disrupt sleep, raise cortisol, and compromise long-term health outcomes.
- No Daily System: Athletes and professionals need sustained, controlled energy — not a one-time jolt. Current options don't support consistent daily performance or evening training.
Product Line — Two Formats, One System
RTD — Ready to Drink
16.9 fl oz bottles. 12-pack cases. Immediate activation — grab-and-go fuel for your members at the front desk, juice bar, or cooler. $45.00 per 12-pack retail.
RTM — Ready to Mix
24 single-serve packets per box. Portable and convenient. Perfect for subscription models and daily use at home, office, or the gym floor. Subscription-friendly format.
Flavors
- Juicy Lemonade (RTD & RTM) — Clean citrus, universally approachable entry point
- Strawberry Lemonade (RTM) — Sweet berry citrus, refreshing daily go-to
- Razz Pop (RTM) — Bold raspberry, bright and energizing
- Tropical Mango (RTM) — Warm tropical vibes, smooth sustained performance
Health Benefits — Why Your Members Will Love It
Zero sugar. Zero caffeine. All performance. Every serving delivers a complete performance system.
- Enhanced Focus: 250mg Cognizin® citicoline increases brain ATP by 14% — sharper attention, faster processing
- Clean Energy: 5,000mg goBHB® ketones fuel muscles and brain without caffeine jitters or crashes
- Full Hydration: Complete electrolyte matrix — 630mg potassium, 250mg sodium, 75mg magnesium
- Heart Safe: Zero stimulants means no elevated heart rate — safe for evening training and sensitive users
- Muscle Recovery: Electrolytes prevent cramping; ketones spare glycogen for longer, harder workouts
- No Crash: Caffeine-free formula means no cortisol spike, no sleep disruption, no afternoon crash
Certifications: Zero Sugar, Zero Caffeine, 30 Calories, Vegan, Gluten-Free, Keto-Friendly.
The Science — Patented Ingredients, Clinical Data
goBHB® Ketones — 5,000mg
Patented beta-hydroxybutyrate salt — the body's preferred alternative fuel source. goBHB® crosses the blood-brain barrier to fuel both muscles and cognitive function simultaneously. Provides sustained energy without stimulants, spares glycogen for longer performance, and fuels brain and body simultaneously.
Cognizin® Citicoline — 250mg
Clinically studied nootropic that increases brain ATP (cellular energy) by 14% and enhances phospholipid synthesis by 26%. Supports sustained attention, processing speed, and focus. 14% increase in brain ATP, 26% boost in phospholipid synthesis, clinically proven sustained focus.
Electrolyte Matrix
- Potassium 630mg — Muscle function & nerve signaling
- Sodium 250mg — Fluid balance & hydration
- Magnesium 75mg — Cramp prevention & recovery
Market Opportunity
- $57B+ global energy drink market by 2027
- 8.2% CAGR in functional beverages
- 73% of consumers seeking cleaner energy options
- Growth in performance-oriented beverages is outpacing traditional energy drinks 3:1
- Gym and wellness facility members spend 40% more on functional beverages than the general public
- Clean-label movement: consumers actively reading ingredient lists and rejecting artificial stimulants
Gym & Fitness Partnership Opportunities
Position your facility as a performance-focused destination with a premium energy solution your members can't find anywhere else.
- Front Desk Revenue: Branded cooler at your front desk or juice bar. RTD bottles at $3.75/each retail with your wholesale margin built in.
- Co-Branded Materials: Custom signage, digital displays, and social media assets featuring your facility logo alongside Lift Energy.
- Cross-Promotion: Joint social media campaigns, email blasts, and in-facility events — we promote your gym to our audience.
- Revenue Share: At Gold tier wholesale pricing, partners earn $13.40+ margin per case — recurring revenue from product your members love.
- Exclusive Flavor Collab: Create a custom, limited-edition Lift Energy flavor with your facility's name on it, sold both in-gym and on our website.
Why Lift Energy works for gyms: Zero caffeine safe for evening classes, zero sugar aligns with fitness lifestyle, electrolytes replace what members lose in sweat, ketones fuel workouts without carbs, no crash means members feel good leaving your facility, premium product reflects premium facility.
Spa & Wellness Partnership Opportunities
Lift Energy's clean, health-focused formula is the perfect complement to spa and wellness environments where health is the priority.
- Post-Treatment Recovery: Offer Lift after massages, saunas, and treatments. Electrolytes replenish minerals lost during detox therapies while ketones restore energy naturally.
- Guest Amenity Upsell: Include a Lift Energy bottle in VIP or deluxe packages — an upsell your guests will appreciate and remember.
- Spa Retail Revenue: Clean-label ingredients align with your wellness ethos — your clients already buy supplements, give them the right energy drink.
Perfect fit for wellness: Zero sugar aligns with clean wellness branding, caffeine-free won't counteract relaxation treatments, magnesium and potassium support post-treatment recovery, vegan and gluten-free for dietary-conscious clients, premium packaging reflects luxury positioning.
Wholesale Pricing Tiers
Tiered pricing that grows with your business. Retail MAP is $45.00 per case ($3.75 per bottle). All orders accept ACH, wire, or Stripe payment.
- Bronze Tier: $33.75 per case — $11.25 margin (25%)
- Silver Tier: $32.60 per case — $12.40 margin (28%)
- Gold Tier: $31.60 per case — $13.40 margin (30%)
- Platinum Tier: $30.15 per case — $14.85 margin (33%)
Order options: By Case (individual cases), Half Pallet (57 cases, 684 bottles), Full Pallet (114 cases, 1,368 bottles). Shipping: Standard UPS/FedEx for case orders, LTL freight with automated quotes for pallet orders, 3-7 business day delivery.
ROI Projections
- Small gym (150 members): ~10 bottles/day, ~25 cases/month, ~$335/month profit
- Mid-size gym (500 members): ~30 bottles/day, ~75 cases/month, ~$1,005/month profit
- Large facility/multi-location (1,500+ members): ~80 bottles/day, ~200 cases/month, ~$2,680/month profit
Based on Gold tier wholesale pricing ($31.60/case) and MAP retail pricing ($45.00/case). Actual results vary by location and engagement.
5-Year Growth Forecast
- Year 1: Launch co-branding in 25-50 gym & spa locations — 50 locations
- Year 2: Regional expansion to 200+ locations across key metro markets
- Year 3: National presence at 500+ locations; RTM subscription partnerships; franchise-level co-branding
- Year 4: Category leader — #1 functional energy drink in gym and wellness channels; 1,000+ partner locations
- Year 5: New product lines, international markets, multi-brand partnerships; national coverage
Early partners lock in the best wholesale tiers and get first-mover territory advantages.
Partnership Tiers
- Wholesale Partner: From $31.60/case — tiered pricing, case and pallet ordering, dedicated account support
- Influencer: 15% + 5% Tier 2 commission — personalized discount code, marketing assets, Stripe Connect payouts
- Affiliate: 5% + 2% Tier 2 commission — personal affiliate link, 30-day cookie tracking, no minimums
- Retail Customer: $45.00/12-Pack — shop online, fast 1-2 day shipping, customer account
Partner Technology Platform
Every Lift Energy partner gets access to a full-featured Growth Hub dashboard:
- Real-time analytics dashboard — live tracking of sales, commissions, orders, and performance metrics
- Custom QR code generation for in-store displays and marketing materials
- AI support chatbot available 24/7 for product questions and partner support
- Complete sales training materials — brand guide, sales deck, sell sheets, and talking points
- Automated freight quotes for pallet orders; full order tracking in partner dashboard
- Mobile-accessible dashboard — manage your business on any device
- Commission rules: 30-day cookie window, $50 minimum payout, monthly payout schedule
Partner Testimonials
"We started stocking Lift at our front desk and members were hooked within the first week. The fact that it's caffeine-free means even our evening yoga and spin class members grab a bottle. It's become our top-selling item behind memberships." — Boutique Fitness Studio owner
"Our spa guests love that it's zero sugar and has real electrolytes. We include it in our VIP packages now and it's become a talking point." — Luxury Day Spa director
"The partner dashboard is incredible. I can see exactly how many bottles we've sold, what my margins are, and when my next order should arrive." — Multi-Location Gym Chain wholesale partner